Performing A SEO(Search Engine Optimization) On Flutterwave(A How To)
[**Flutterwave**](https://flutterwave.com) is an online payment technology solutions company (in case I had you wondering).
So recently I was given a digital marketing task (currently on a remote internship) to perform a **seo** on the above named company's website and this was how I went about it.
**STEP 1 - VISIT THE SITE**
Doing this would give you a general feel of the business what they do, what their content looks like, what the brand is all about essentially. Now at this stage don't fret or freak out just get a feel.
**STEP 2 - DO AN INSPECTION OF THE SITE BY FINDING OUT THE CURRENT KEYWORDS OF THE SITE (KEYWORD RESEARCH)**
**TOOLS** - moz. Com, ubersuggest by Neil Patel they're both free.
In this stage you will be inspecting the site for information about everything that can make a website rank better on **SERP** (Search Engine Results Page) and what needs to be done to drive traffic to the website.
**STEP 3 - GETTING OPTIMIZED KEYWORDS**
After getting results from using the keyword research tool and getting all the current keywords that a website ranks for, you can get better keywords by using the keyword research tool results or listing all the current competitors of that brand and doing a keyword research on their websites to know what keywords they rank for and copy those keywords and use on your site but the catch to this is ensuring you get the relevant keywords.
Keywords come in two major types -
**short tail keywords** (3 words or less eg dog food, dog lovers America) and **long tail keywords** (using sulphur shampoo to wash hair).
**STEP 4 - OTHER WAYS TO PERFORM SEO APART FROM KEYWORDS**
1) Evaluate the sites metadata( this is a code found in you website's html code).
2) Performing on-page and off-page seo.
**Onpage seo** - keyword research, seo URL, title tags, website content, using anchor text, website speed optimization.
**Off page seo** - link building, using forum marketing, link baiting, social bookmarking.
3) Doing better Public Relation activities.
4) Having social media presence
5) Ensuring the website is mobile optimized.
To conclude Google and YouTube played a very important role in the success of this project😉. Thanks for taking the time to read.